I joined my local chamber of commerce the other day. It should be interesting, as marketing is not my forte. Yet, if I'm going to run a successful business, I'm going to have to effectively market it. I have a breakfast "networking" meeting coming up where I suppose I'm supposed to "press the flesh" and hand out business cards and brochures.
So, I'm in the middle of creating a brochure that conveys the importance of security and what companies should be doing. I don't want to scare and shock potential clients, however, I know a lot businesses (some that I deal with) don't take their computer security seriously at all.